Never mind the fact that more than one-third of all people who use online dating sites have never actually gone on a date with someone they met online, those that somehow do manage to find someone else they are willing to marry AND who is willing to marry them (a vanishingly tiny subset of online daters) face an uphill battle. According to research conducted at Michigan State University, relationships that start out online are 28% more likely to break down in their first year, than relationships where the couples first met face-to-face. And it gets worse. Couples who met online are nearly 3 times as likely to get divorced as couples that met face-to-face.
Coffee Meets Bagel does require logging in through your Facebook in order to create a profile. Once you’ve set up your profile and input your preferences, it will send you a few “bagels” a day — the profile of a potential match. You then have 24 hours to decide whether you want to “like” or “pass” on your bagel. If you like your bagel and they have also liked you, you’ll connect, meaning that you’ll be able to message one another in a private chat. That chat room expires after eight days, regardless of whether you’ve talked with your bagel or not. You can also earn “beans” that allow for extra app functions, either by purchasing them outright, recommending the app to your friends, or logging in on consecutive days.

Specifying the age range and gender that you're looking for in a partner does squat to narrow down your options. Considering Zoosk sees a user base of about 40 million members, getting through all profiles that match your requirements could take ages, especially if you're looking for more than a hookup. By monitoring your swiping behavior, Zoosk can tap into your subconscious (okay, not really, but sorta) and give you what you want deep down. However, if you want to boost your profile or send more than a few messages, you'll have to buy and participate in Zoosk's coin game, which is more irritating than fun.


Dating is hard work, so we did some of the legwork for you by taking a deep dive into seven of the most popular apps. Check out our brief thoughts on each below, and then click through to read our in-depth reviews. Everyone's needs and wants are different, so not every app will be a great fit for you, but if we can help play a part in uniting you with your forever person or your Friday-night fling, we're here to help.

You’ve got 24 hours, and you get the first word – no pressure, right? Bumble breaks down the unspoken rule of dating where we wait to be approached – ball’s officially in your court here. Try asking everyone the same three questions if you want to see how they all measure up, treating it like a job interview or go for a tried and tested ‘drinks Thursday?’ if you’re feeling bold.
It's been decades since the inception of online dating in the early 1990s, and not only have companies transformed their metrics and algorithms, but the perception of online dating has shifted, too. While the popular conception of online dating in the early 2000s was that it was dodgy and best-suited for singles who had trouble finding a partner in the traditional way, that way of thinking has changed in recent years as mobile phones with dating apps have become the hookup option for millennials.
Happn takes location-based dating to the next level. This hyper localized dating app serves up people that you’ve physically crossed paths with. Yep, that’s right. No more missed connections, or, at least, that’s the hope. Happn has a very quick setup through your Facebook account, then you’re free to start sending off those likes. Not too much to say, except that it tends to skew younger and there may not be  very many people on it if you’re in a more rural area, but it’s great for cities.
Dating apps generally try to give themselves a gimmick to differentiate themselves from the competition, but few have gone as far as Quiz Date Live. Essentially a cross between The Bachelorette and HQ Trivia, Quiz Date Live moonlights as a dating show within an app, as suitors compete to win a date with one particular lucky lady, the featured dater.
With the right approach, a tried-and-true strategy, and an open heart and mind, finding love online can be fun, not stressful. To make it even easier for you, we’ve researched, tested and tried each of the top dating apps to give you the best insight on what to expect. From industry legend Match to international favorite Zoosk, consider this your official guide to finding love online.

Match.com uses keywords in your profile to match you with others who share like interests. For example, keywords can include topics such as “wine tasting,” “historical fiction,” or “travel.” You can browse and “wink” at members for free, but you must subscribe to contact members via instant messaging or email. One benefit of Match.com is that users can browse for same-sex relationships; however, regardless of preference, there is no way to know what type of relationship someone is looking for, whether casual or serious, unless they specifically state it in their profile.


Most dating apps are fairly LGBTQ inclusive. Still, it's nice to have an app to call your own. Her is tailored to lesbian, bisexual and queer women. It's a worthy notion -- but the app has some bugs and glitches that made it frustrating to use. Most of my queer female friends have told me they found the app "just OK," and that they usually end up back on Tinder or Bumble. Still I checked it regularly for some time and had a few pleasant conversations with actual human beings. And isn't that all we're really looking for in a dating app?
Even free dating websites and apps give you the option to sign up for a premium option, which does in fact cost you. Premium options cost about $10 each month for basic service, or if you want more effective pairing with people you’re more likely to get along with for an average of $40 per month. You could also pay less if you purchase a membership for several months at a time.
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