There's also the simple fact that Tinder has been around — and steadily gaining popularity — for as long as many of us have dabbled in online dating, meaning plenty of millennials have long thought of it as their go-to dating app. "Unlike many of the other major online dating services, Tinder was launched as many millennials were getting to the age where they wanted a relationship," Bennett says. "So, from a purely practical standpoint, I'd suspect many millennials use Tinder because they're comfortable with it, it meets their needs, and they see no need to use anything else."

Pitched at a slightly older, more professional crowd than many other dating apps (our average member age is 30-55), EliteSingles is a great fit for those who want to add love to their list of success. With high levels of education (91% of Canadian users are educated to Bachelor's degree level or higher); and a wide range of professions, EliteSingles members are interesting, dynamic people who are united by their desire to find a truly compatible match. 


“After wasting many, many hours I have decided that I can’t do this to myself any more. I’ve decided if I’m not going to meet someone organically then I’m better off by myself instead of always wondering ‘What is wrong with me?’” says the Toronto executive who has tried eHarmony, Tinder, Plenty of Fish and Bumble. “When in fact, there is nothing wrong with me. You cannot detect chemistry via an app. You can’t get to know someone via text message.”
This app lets you scroll through potential matches for as long as you’d like. It displays a person's photo, age, name, physical attributes and intention right up front, but lacks any kind of personalization or biography. You’ve got to show your personality through photos alone. There are also mixers within the app that divide users up by their interests and intentions, like healthy lifestyles, serious relationships only or even “cute pets.” Once you join a mixer you can scroll through message boards and see what other users are talking about or trade information to keep chatting.
Why it's awesome: Plenty of Fish, sometime styled as POF, boasts 4 million daily active users, with 65,000 new users each day, apparently, and claims users send 1 billion messages per month. After registering for POF, hopeful daters take a personality test that then helps POF determine what they call, "Your Relationship Needs." Basically, it's a way to make sure users know what they want from their love lives, and to ensure that it serves users other profiles that meet that criteria. One unusual quirk: The site recently launched a feature that allows users to message others through Google Home. Says Spira: "They have a large user base, are a free site, and are very popular."
While technically a free site, PlentyofFish offers you the option to purchase a membership upgrade. This allows you to find out who’s viewed your profile, find out if your messages were read or deleted, browse ad-free, send unlimited gifts, and increase your profile’s traffic. Upgrading costs $35.40 for three months, $51.00 for six months, or $81.40 for one year.
The research indicates that men are initially attracted to a women's looks and women are ultimately attracted to a man's income/stability he may provide. So it's hardly surprising that both try to bend reality in order to entice the "ideal" mate. Superficial I know and sadly, it is the same all over the world (albeit with different degrees of sophistication).
Since our last round of testing, the dating app Hinge has gained lots of popularity. Founded in 2012, it's similar to Tinder but emphasizes matching you with people you share Facebook friends with. Once you’re out of Facebook connections, you start seeing potential matches you have fewer friends in common with. You're able to see each user's job, educational background, physical traits and a short biography. Scroll through users and select the ones you'd like to get to know better. If that user likes you back, you're connected via the app's messaging platform.

It’s very easy to send one course back (or even one after another, after another, after another) when the menu is overflowing with other potential courses. The US Association of Psychological Science found that reviewing multiple candidates causes people to be more judgmental, and inclined to dismiss a not-quite-perfect candidate than they otherwise would be in a face-to-face meeting.
Why it's awesome: What initially began as a Facebook app developed in 2007 has grown into a company with 35 million users in more than 80 countries. Rather than asking its users for dating questions, Zoosk picks dates for its users based on a user's on-site activity. If you shoot a message to Jake Doe, for example, Zoosk says it'll use that action to determine which types of profiles to show you going forward."Zoosk is fun and flirty," Spira says. "It does cater to a younger crowd – more of a millennial crowd."
Tinder may not want to advertise as such, but we all know what it's mostly used for. You're quite literally deciding if you want to interact with someone based on nothing but profile pictures and a quote from The Office, so yeah, you can see how getting laid would be the main goal of most users — but hey, we all know those couples who met on Tinder and have been together for years. It's fast, easy, and if there's one app that even the shyest, most skeptical people will be on, it's Tinder. Hell, even celebrities can now have verified profiles on there (meaning yes, you could match with one of the Hollywood Chrises if you're really lucky). You may get carpal tunnel from swiping so much, but I guess that also means that it's nearly impossible to not find someone who's DTF.
Looking for someone who's truly a cut above the rest? EliteSingles might be the place for you. The dating site is focused on attracting only the most beautiful and well-to-do members and helping them find similarly beautiful and well-to-do people. If that sounds like what you're after, look no further. Signing up means you'll be completing a fleshed-out questionnaire that'll aid in matching you with compatible people by looking at 29 unique character traits.
Why it's awesome: It's the ideal place to come when you're ready to settle down but still want to feel ~hip~ and have fun. First things first: OkCupid's advertising is astounding. Its newest ads redefine "DTF" in colorful graphics that depict same sex couples as well as hetero couples, and it truly makes online dating seem like way less of a cliche. Along with the fact that it has gained a trusted rep by being one of the first dating sites ever (2004 to be exact), OkCupid has won the hearts of millennial and mature singles alike. But don't let their love of raunchy internet slang make you put them in the "hookup" category —OkCupid is still a serious space, and most users are genuinely putting effort into finding lasting connections.
Even after testing seven dating apps for PCMag, Karl Klockars remains happily married to his wonderfully understanding and awesome wife, Nora, and lives in Chicago. He is the author of Beer Lovers Chicago, runs the guysdrinkingbeer.com site, writes for outlets including AskMen, Chicago Magazine, and Thrillist, and recently entered the world of voic... See Full Bio
Hinge profiles have a good balance of photos versus personality, making it the most relationship-oriented app. It's my favorite app, but I have a lot of difficulty landing a date. I air my frustrations to ELLE.com news editor Alyssa Bailey, who met her boyfriend on Tinder. "Did I tell you I used to have all my dating apps in a folder called Hell?" she says.
You’ve lived so long, you’ve come so far. You made it despite heartbreaks and pain, though disappointment and failure. Yet here you are, alive, motivated and rearing to go. Remember to be grateful to whatever is giving you the will to drag yourself out of bed and face the world. Be it your motivation, your goals, your God, whatever, be grateful for the courage.

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I was on Clover for quite some time but had forgotten it even existed until I started to throw this list together. I felt like it was a less successful hybrid of OkCupid and Tinder, and I also felt like the user base was pretty small, even though I live in an urban area with plenty of people who use a wide variety of dating apps. Clover says it has nearly 6 million users, 85 percent of whom are between the ages of 18 and 30.
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